Re/Kick
Our Story
How a simple observation in Cairo, Egypt grew into a mission to restore dignity through soccer.
Our Beginning
Founded in 2020 by
Ali Safwat
Watching young players compete in the streets of Cairo — full of passion, wearing worn-out shoes — sparked one question: what if every player could experience the thrill of unboxing brand-new cleats, regardless of where they came from?
Re/Kick was born from that moment. Every pair we collect is meticulously cleaned, laced with care, and packaged in a brand-new shoebox — so no recipient ever feels like they received a hand-me-down.
What started in a garage in Cary, NC has grown into an international movement — delivering restored cleats to underprivileged athletes across three continents. Because how you give matters just as much as what you give.
AS
Ali Safwat
Founder, Re/Kick
Our Journey
From a simple idea to a growing movement.
2020
The Spark
Re/Kick is founded in Cary, NC after witnessing young players in Cairo compete with worn-out footwear. The mission: restore dignity through soccer.
2021
First Partnership
Re/Kick partners with NAFAS in Egypt. Their players go on to win the Street Child World Cup in Doha, Qatar.
2022
Expanding Reach
Re/Kick expands internationally to Sport Dans La Ville in France, with 75 pairs donated in support of the Paris Olympics art project — reaching 600 children worldwide.
2023
US Growth
DC SCORES (Washington D.C.) and DREAM (New York City) partnerships established. Re/Kick now reaches youth across three continents.
2024
Current Operations
225 pairs professionally restored and delivered. Re/Kick continues to grow under dedicated student leadership.
Beyond
Future Vision
Goal: 500+ pairs annually. Expansion to Latin America partnerships and increased community impact.